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Millennials

What each service does, and how you start

Media buying, creative strategy and video ads for DTC brands, and one is enough to start.

My team does the hands-on work, and I write the hypothesis behind every ad, review it before it goes live and pull the lesson out of every result. You can hire one service or all three. Each one runs month to month with no long contract, and every week I write you a report on what ran, what won, what lost and what we test next.

01

Media Buying — Meta and Google Shopping

What it is

Your paid ads on Meta and Google Shopping, run for you.

Who it's for

Brands with a product that already sells and ads that are live or ready to go, but nobody they trust to run them.

What you get
  • Meta campaigns: build, launch, budget moves and cuts
  • Google Shopping campaigns
  • Merchant Center: product feed and approvals
  • One change per test, so each result points to a cause
  • A written report every week: what ran, what won, what lost, the next test
How it starts

We start with a call about your numbers and what's running now. Then we go through what's live and set up the first test. This one works on its own, and creative or video can join later.

02

Creative Strategy

What it is

The work before the ad. We find out who buys, why they buy, and what each ad should test, because more ads without that just means more guessing.

Who it's for

Brands that already have editors or creators, in-house or freelance, but nobody deciding what the ads should say.

What you get
  • Research in your buyers' own words: reviews, comments, questions
  • Angles and hooks, each with a written hypothesis
  • Scripts and briefs your editor or creator can shoot from
  • A running log of what every test taught us
How it starts

We start with a call, your reviews and your past ads. The first briefs come out of that research, and your own team can shoot them.

03

Video Ads

What it is

Short video ads for Meta, scripted, edited and sent in batches you can test against each other.

Who it's for

Brands whose ads are running but keep running out of new video, or who are tired of creators who miss the brief.

What you get
  • UGC-style, founder-to-camera and product demo edits
  • Hook variations, so the test picks the opener
  • Cut for feed, Stories and Reels
  • Notes after each batch on what to keep and what to cut
How it starts

Send what you have, like the product, raw footage and past ads. The first batch is scripted and edited from there.

A free playbook for your brand, before you pay me a dollar

I run my whole marketing system on what you tell me and show me on the call, and you owe me nothing for it, whether you hire me or not. You book a free diagnostic call and bring your numbers. Two business days later, you get a PDF with the points I found and an action plan made for your brand. I do 4 of these a month, for brands already doing at least $10K in monthly sales.