What I actually do.
Not a fixed package. Not a service menu. This is the operating system I run on my own brands — and apply, end-to-end, to a small number of founders at a time.
Every founder I work with gets the full stack. The mix shifts depending on where your bottleneck is — but nothing here is optional, and nothing is outsourced.
Strategy & positioning
The foundation. We define what you actually sell, who you sell it to, and why they buy now — not in three months.
- Brand positioning & offer architecture
- Avatar research (psychographic mapping, voice extraction)
- Competitive intelligence & category analysis
- Unit economics: COGS, breakeven ROAS, LTV modeling
- Funnel architecture & price-point design
- Differentiation grounded in customer language
Creative direction
Hooks, scripts, visual systems. I write the briefs your editors execute — and tear apart the ones that don't perform.
- Script & hook engineering (density-first methodology)
- Creative briefs ready for any editor to execute
- Visual ad analysis frame-by-frame
- Refresh cycles tied to fatigue signals, not vibes
- Copy that talks like the customer (no marketing speak)
- UGC, static, founder-to-camera — formatted per platform
Media buying & scaling
Hands on the account. I run Meta the same way I run my own brands — daily decisions, no agency reports, no buffer.
- Meta Ads buying (CBO, ABO, Advantage+, retargeting)
- Test design (one variable at a time — Theriot principle)
- Daily kill / scale / pause discipline
- Cross-platform attribution (Triple Whale, UTM, post-purchase surveys)
- Budget allocation across hooks, angles, spokespeople
- Scaling from $100/day to $5K/day without breaking ROAS
Performance intelligence
Custom dashboards and AI agents I built for my own operations — now powering yours. No more guessing what's actually working.
- Custom analytics dashboards (Next.js + Postgres, real-time)
- AI marketing agents (SIRIUS-class — strategist, creative analyst, journey mapper)
- Automated daily ad health audits
- Pattern memory: what worked, what didn't, what to retest
- Cross-product, cross-funnel intel
- Weekly intelligence reports — what to do next, not what already happened
AI systems & internal tooling
I build the tools my brands run on. If you need a custom GPT, a Claude project, or a full agentic pipeline — that's in scope.
- Custom Claude / GPT projects trained on your knowledge base
- Knowledge base curation (200K+ tokens, framework-grade)
- Agentic pipelines for creative analysis, copy, brief generation
- Operator-trained AI mentors (like Millie)
- Internal Claude Code workflows for your team
- Replacing manual reporting with self-generating intelligence
Want this applied to your brand?
I work with a limited number of founders at a time. If you're serious about scaling to 100k/month and beyond, let's talk.