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Millennials

DTC ads and video,earned one month at a time

Start with one service and get every test, win and loss in writing, every week

Marcelo Arthur
Marcelo ArthurCo-owner & CMO of a DTC portfolio, 2023–2026$4.07M in portfolio revenue, Jan 2025 – Jul 2026, before refunds

SLOWER

You paid up front,

and then the replies got slower.

The pitch was sharp and the plan looked big. Then the work slipped. Your questions sat there, and the money was already spent.

NOTHING

Every agency on the call could scale you, or at least said so.

None of them put it in writing.

Big contract, big numbers, then nothing you could check. By month three you couldn't say what worked or what you had paid for.

SIDE

I've sat on your side of that call.

In 2025 we signed a $36K three-month contract with an agency and walked away after paying $24K.

They delivered 1.2x ROAS when I expected at least 2.0x, and I was co-owner and CMO, so part of that money was mine.

WRITING

So I sell it the way I'd want to buy it:

one service, month to month, every test in writing.

Pick media buying, creative strategy or video ads. Every week you get a written report on what ran, what won, what lost and what we test next, and the next month is your call.

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Three services,and one is enough to start

Each one works alone or with the others and runs month to month, with no long contract. My team does the hands-on work, and I write the hypothesis behind every ad, review it before it goes live, pull the lesson out of every result and write your weekly report.

Media Buying

Your Meta and Google Shopping ads, run for you.

  • Meta campaigns: build, launch, budget moves and cuts
  • Google Shopping campaigns
  • Merchant Center: product feed and approvals
  • Budget moved by what the tests show

Start here if your ads are live and you can't tell what's working.

Creative Strategy

What your ads should say and test, worked out before anyone films a thing.

  • Research in your buyers' own words: reviews, comments, questions
  • A written hypothesis for every ad
  • Hooks, scripts and briefs your editor can shoot from
  • A log of what each test taught us

Start here if people make your ads but nobody decides what they say.

Video Ads

Short video ads for Meta, scripted and edited in batches you can test.

  • UGC-style, founder-to-camera and product demo edits
  • Hook variations, so the test picks the opener
  • Cut for feed, Stories and Reels
  • Notes after each batch on what to keep and what to cut

Start here if your ads run fine but you're out of new videos.

Proof from the sidethat pays the invoice

These numbers come from a DTC portfolio where I was co-owner and CMO from 2023 to 2026, with my own money on the line.

Monolith with cyan fissure — proof

$4.07M in sales, before refunds. Jan 2025 – Jul 2026. $3.63M after refunds, from the portfolio's own sales sheets.

2025
of the year's sales came from subscriptions.

$1.23M out of $2.42M.

Brazil, 2019–2021
my first stores.

Past numbers can't prove what happens to your brand, so judge me by the first weekly report, not by this page.

Every test ends up in writing

One loop runs on every test, and you read the results every week.

  1. Research: we read what your buyers say in reviews and comments before we write a word.

  2. Hypothesis: every ad goes out with one written reason it should win.

  3. Test: one change at a time, so a result points to a cause and not to luck.

  4. Learning: what won, what lost and why gets written down, so you never pay for the same lesson twice.

You never have to ask what happened to last week's budget.

A free playbook for your brand,before you pay me a dollar

I run my whole marketing system on what you tell me and show me on the call, and you owe me nothing for it, whether you hire me or not.

  1. 1

    You book a free diagnostic call.

  2. 2

    On the call, I look for the weak spots in the numbers you show me.

  3. 3

    Two business days later, you get a PDF with the points I found and an action plan made for your brand.

I do 4 of these a month, for brands already doing at least $10K in monthly sales.

Bring your numbersand the job you need done first

We'll go through them on the free call, and if your brand does $10K a month or more and I haven't done my 4 yet, the playbook is yours 2 business days later.

Crystal artifact in glass case